What makes you and your brand better than the competition?
“Branding is not just about being seen as better than the competition. It's about being seen as the only solution to your audience problem” – John Morgan A marketing strategy deployed conspicuously to increment sales only going to reveal the business myopia of the organisation concerned. Marketing – be it orthodox (offline, television, radio) way or digitally practised must succeed in selling a set of beliefs and sentiments to its targeted audience. Achieving it is to get the consumers onto the same page as the organisation is, and once that is attained, conversion or sales is reduced to a mere cakewalk. Marketing is an art to create an image and connect emotionally with its customer. Humans tend to choose things emotionally and the better connection they form with a brand, the more chances of them possessing towards it. Over the period there have been several examples and companies who tried to be different than others and make is the product’s USP and how it can tap in...